the cobbler has no shoes

I first heard that expression when I was talking to a friend of mine whose partner is a financial adviser. They had just paid a massive tax bill. Not ever a pleasant situation and I know at some point or other we may have all had to do just that, but when you think your partner has it all under control and then learn the opposite, well let’s just say, not a happy time! He is the managing partner of a large national firm. Yes, you could argue, who could possibly have time to do their own tax, when some of the most influential business people in the country rely on you to do theirs – sound familiar?

Surely it is one of the most common psychological phenomena in the world. Like the plumber who has a leaky tap, the electrician has their wires crossed (sorry, indulge me!), the overweight doctor who smokes, the link building/SEO company that has an atrocious website……or in my own case, the blog that is out of date and the laptop that needs attention (un-husband is in IT!).

I am learning slowly that I do good work for my clients (there is that whole female fraud thing we do so well, but that’s another story!) and I can do all that wonderful strategic thinking, planning and carrying out – for them…but I am loathe to admit, it is something that I don’t do very well at all for my own business. For me, it seems a strange bit of imbalance; I focus all my time on my clients and usually the stuff I do for me is last…and I’m not even a mother!

Is it because we are so busy (we are all as busy as we make ourselves though, remember that!) or is it because of what we expect people in professions to do because they are good at it? You know, we think – oh, they’re in IT, I bet all their own stuff is in order. Or in fact, is it because (particularly for careers in IT), when you go around to your friends and families places, the first thing they do, after handing you a beer, is ask if you wouldn’t mind taking a look at their laptop! A friend once told me when I had started out that he envied my being able to do this blog and that write-up…..because he had become so engaged with his contracting work, that he barely had any time to focus on his own business. Now I’m almost there and none too sure I like it either!

I know I am not alone here, it is a common problem. In truth, I do know the most obvious reason behind it is: this is what I do all day long, then I have to come home and do it all again here too. Where is the fun in that? I’d much rather go for a ride, or go to the gym or throw the Frisbee around the park – anything but more of the same.

So what is the answer? For me, I apply the same rules to this as to any other issue – I call in the network! Professional networks across all of my “professional spheres” – social media, HR and corporate relations, including coaches and of course social media groups, discussions and forums. The personal ones include friends, family and at times, specialist help, counsellors, therapists etc. I have never been too shy to admit that I can’t do it all and I can’t do it alone. I have cleared out all my self-help books….or most of them, but I keep my network of professional advisers.

For those of you who know me, I am the great outsourcer! I love a beautiful garden, but am not that good at it. Get someone in. I love a clean house but resent the time spent cleaning it. Get someone in (bless you Shelley!); I love to cook, but there are sometimes when that just isn’t feasible (un-husband his share of shifts, as does Cook and the local takeaways) – so why not apply this logic to an age old problem?

I am really fortunate to know a very cool and talented bunch of uber business people; the group we call The Rocketeers: thankfully, all very different to me! When I need some help to strategise about my business, or to kick off the strategy for some corporate fund-raising (or even some personal fundraising, big plug) then I get a great team of people together to bounce ideas off – and they come up with stuff I had never thought of.

I do rely on coaching quite heavily as well. I am fortunate enough to have a life coach and a business coach, both work complementing each other and both have very similar strategies to help me to achieve my goals. If you can’t afford a coach right now (I am fortunate that my business coach is a part of the remuneration of my contracts), then the old networking group is a great solution. There are only 4 of us in our group, and even though we have different needs at different levels for different reasons, I value their input individually and as a group. It is also an interesting learning for me, I was never very good in a team unless I was leading it, so they are very patient with me!

So, the old “I get by with a little help from my friends” (big concession, I am not a Beatles fan!) has never been truer, especially now in tough economical times. The answers are usually all there, we just need to step outside ourselves and do some creative thinking, and especially creative listening. Either that, or outsource! Who could ever live in a world without shoes?

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2 thoughts on “the cobbler has no shoes

  1. What a blessing to read your blog, as usual. Thanks for making me smile when reading it 🙂 It’s wonderful to notice that the more successful my own business is, the more help and support I ask from other sole-traders (Social Media, Marketing, Video Editing, SEO, Newsletters, Backlink Building, Website design…I’ve got a whole free-lance team by now 🙂 Let me know in case you need contact details of any of my hero’s that help my business grow. It’s a win-win for all us sole-traders when we turn to each other for support and business.

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